Startup clothing brand takes inspiration from Guna molas

This post is also available in: Spanish

visitor19-20_Página_02_Imagen_0009 Three young Panamanians founded a clothing line called Soul of the Americas. Mirta “Mimi” Mojica, together with two friends act as equal partners in the startup company. She says her love for color, “crazy things” and culture are the inspiration.

Molas, the hand appliqué designs made by Guna Indians provide the basis for much of the brand’s style. The geometric patterns sewn by this tribe from the northeastern Caribbean island archipelago pop in geometrical splashes of color on women’s swimwear. Mimi says that this indigenous craft, a popular tourist’s keepsake, deserves more attention nationally. She uses her Guna contacts to source the work and assure that her contributors are duly remunerated.

The Panamanian idiosyncrasy serves as material too. White t-shirts by the brand bear the words “JuegaMeVivo” – “PlayMeLive,” a play on a national saying that’s also implicit of getting one over on the system.

Molas serve as inspiration.

Molas serve as inspiration.

Fashion show at

Plaza New York

Soul of the Americas will hold a fashion show on Saturday, May 18 from 2:00 p.m. until 6:00 p.m. at Discoteca Nuvo, Calle 50, Plaza New York. Cover fee is $5. For more information

www.souloftheamericas.com.

The very Panamanian phrase “ofi” means “sure thing.” It is often repeated twice in common vernacular.

The very Panamanian phrase “ofi” means “sure thing.” It is often repeated twice in common vernacular.

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