Tourism Authority creates convention marketing body

La Cumbre Iberoamericana en Panamá

This post is also available in: Spanish

Panama is making a concerted effort to attract more conventions to the country. The Panama Tourism Authority (ATP) has created a new organization called the Destination Marketing Organization (DMO), dedicated to promoting and developing Panama as a destination to organizers of conventions and group events.

The Ibero-American Summit in Panama

The Ibero-American Summit in Panama.

The DMO specializes in advising, promoting and responding to the requirements of companies, entities and associations interested in conducting meetings and conventions in Panama. Additionally, they arrange for hotel stays, transportation services and entertainment tours. They also organize Panamanian folkloric presentations and provide souvenirs, all while promoting the different convention centers available in the country.

As a non-profit organization that is working as an alliance between the public and private sector, the DMO’s purpose is to be a one-stop shop for event organizers, providing all the information they might need about Panama in one phone call.

In the first half of 2013 the DMO generated 52 business opportunities for hotels of which 52% selected Panama as an event destination; this could potentially generate around $30 million for the Panamanian economy.

A congress of 100 people who stay for four nights could generate around $200,000 and five of those groups could contribute around $1 million to the economy.

Ernesto Orillac, deputy administrator of the ATP, said that Panama is becoming one of the big players in the convention tourism market in the region. However, it is necessary to keep improving the country’s connectivity and infrastructure to stand up to markets like Cancún, México and Las Vegas in the United States.

For more information about how to bring an event to Panama call the DMO at (507) 526-7080 or write to conventions@visitpanama.com.

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One Comment;

  1. stuart hester said:

    I am now living in Panama City, retired from U.S. military and private enterprise…was wondering if you are interested in hiring someone with a large degree of marketing and business experience, including fund raising and event planning If so, I can email my resume…my degree is in business administration, with a focus on marketing and sales.
    Thank you for your consideration,
    Mr. Stuart Hester

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