This post is also available in: Spanish
Organizers of the third annual World Travel Market (WTM) Latin America tourism expo are preparing to receive over 8,000 delegates between Wednesday, April 22 and Friday, April 24 in São Paulo, Brazil where a diverse range of conferences, seminars and panel debates will take place. With over 100 buyers and 600 exhibitors, the event is expected to exceed $341 million in business transactions.
A delegation of 14 companies will accompany the Panama Tourism Authority (ATP) to the fair. These include the Trump Ocean Club International Hotel and Tower, Viajes Arco Iris, Ecocircuitos SA, Copa Airlines and Focus Publications SA with our weekly newspaper, The Visitor, and our travel guide, Focus on Panama.
The expo will open with an official welcome from Craig Moyes, WTM Portfolio Director; Lawrence Reinisch, Exhibition Director of Reed Travel Exhibitions (the event organizer); and Henrique Alves, Brazil’s new Minister of Tourism, along with representatives from the World Tourism Organization (UNWTO).
UNWTO will host a conference focused on “the economic situation of Latin America and travel facilitation” that will feature high-profile ministers from Argentina, Guatemala, Paraguay and Peru.
Another highlight will be the Responsible Tourism program chaired by the WTM’s Harold Goodwin, Professor of Responsible Tourism Management at Manchester Metropolitan University in the U.K. Special attention will be paid to the MICE industry (Meetings, Incentives, Conferences and Events) and the subject of travel technology will be given an even stronger presence in the expo after its popular reception last year.
There will be special discussion sessions for travel bloggers as well as presentations on the marketing of travel products. The travel review portal, TripAdvisor.com, will be on hand to share tools and techniques to help enhance a website.
This issue of The Visitor includes a special Panama travel guide in Portuguese for Brazilian visitors to the fair, on pages 16– 32.