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The arrival of a branded, leisure resort option to the Panama travel market confirms the country’s significance as an emerging Central American vacation destination. Apple Leisure Group subsidiary, AMResorts, will increase its presence in Panama with the signing of a resort management agreement for Secrets Playa Bonita Panama. The deal introduces AMResorts’ adults-only Secrets Resorts & Spas brand to the region.
“Panama has become a premier destination for luxury experiential travel, making it a perfect fit for our award-winning brand, Secrets Resorts & Spas,” said Alex Zozaya, CEO of Apple Leisure Group.
Guests will continue to enjoy the resort under the InterContinental Playa Bonita Resort & Spa name until December 2015, when AMResorts will assume operations and commence re-branding as Secrets Playa Bonita Panama. The project includes enhancing the resort’s 303 rooms, meeting facilities and 10,000 sq. foot spa.
Located just minutes from Panama City, Secrets Playa Bonita Panama offers a secluded tropical paradise with the amenities of a luxury resort. Guests will enjoy five freeform pools with spectacular views of the Pacific Ocean, a private golden sand beach, and easy access to popular attractions.
The resort is owned by Bern Hotels & Resorts, the hospitality division of Empresas Bern, a leading real estate and construction company in Panama. The company owns nine resorts and hotels in the country, as well as Gamboa Tours, a destination management company which will offer excursions for guests of Secrets Playa Bonita Panama.
“Apple Leisure Group is the ideal partner for Bern Hotels & Resorts. We are very excited about this venture, and look forward to bringing the Secrets Resorts & Spas brand to Panama,” said Herman Bern, president of Bern Hotels & Resorts. To learn more, visit AppleLeisureGroup.com