This post is also available in: Spanish
ATP marketing director, Enrique Sánchez, has announced that for the second year in a row the Panama Tourism Authority (ATP) will celebrate a season of special shopping offers, entitled Panamá Black Weekend, from Friday 14 to Sunday, September 16 in a strategic alliance with the Panamanian Association of Malls (APACECOM for its initials in Spanish), the National Tourism Chamber and various airlines.
Sanchez explained that this season of offers is organized to boost the country’s economy and tourism during the month of September, and for that reason in mid May the ATP will launch an advertising campaign at international level in radio stations, television and digital media, in the markets of Central America, Colombia, Ecuador, Peru, Argentina and Brazil.
The airlines Copa, Air Panama, Wingo and Avianca, will offer competitive packages to tourists which will include air tickets, hotel accommodation and tours. Likewise, an invitation to participate in the event has been extended to the Panama Restaurants and Related Industries Association (ARAP).
“This year the campaign will begin in a progressive manner. Following the launching of the different packages by the airlines, the ATP will buy advertising space in each of the markets abroad as this happens,” explained Sánchez.
The government official also confirmed that they will be buying advertising spots internationally on the airlines boarding videos, Google digital platforms and the international travel web page Despegar.com.
Approximately ten malls affiliated to APACECOM will take part with a variety of offers and up to 70% discounts in products, brands and technology.
On Monday, May 15, the ATP will activate the web page compras.visitpanama.com with information of all the promotional offers around this activity, from discounts in stores, special travel packages, hotel services to restaurants, car rentals, events and much more.
In 2017, more than 29,000 people participated in this activity which generated more than $90 million for the national economy.
Panama’s 2017 Black Weekend’s Trailer